Sustainability, conscious living, green tech, have become some of the most discussed topics in recent years and Instagram is now one of the platforms where a lot of these conversations are happening. The social media channel has a large, global active user base (800 million monthly active users), and is a key channel for businesses to promote their products.
Here are the top 5 ways Instagram is influencing consumer decisions related to green living:
- It’s an easy to understand educational and inspirational source
Some things on Instagram can be a bit unrealistic however a lot of them are also feasible or within reach. The platform can be a great source for healthy recipes, sustainable home décor, sustainable fashion style, green beauty reviews, and many more. And with a high number of eco specific influencers that provide great sustainable tips and ideas in a more personal and easy to understand way, it makes it much easier for everyone to start making steps towards a greener way of life.
- It allows small businesses to showcase their eco-friendly products
Instagram makes it much easier for smaller businesses to reach consumers and showcase their eco-friendly products by building a loyal community around their brand that also acts as their ambassadors. This can be much more difficult to do on search engines or other social media platforms if you’re a small business with limited marketing budget.
- It also helps bigger brands tell their story
Bigger brands and companies are also able to connect to conscious consumers and tell the story of the steps they are taking towards sustainability as well as allowing people to ask questions around their practices and impact on the environment.
- Widens the reach of green innovation & trends
There is a lot of exciting innovation happening in a range of industries and the social channel makes it easier to discover the latest advancements in green tech, sustainable fashion, green construction, and much more. This helps to keep the momentum and get more and more people excited about a green way of life.
- Fits the current always-connected consumer
All of the above of course wouldn’t be possible if Instagram didn’t have the huge, engaged community it currently has. This type of content consumption fits with the current consumer that is constantly online, and wants easy and fast to digest information on the go.