Burt’s Bees, famous for their beeswax based lip balms has now launched a full beauty line made from natural ingredients. The launch is accompanied by the “I am not Synthetic” campaign aimed at promoting the notion that natural beauty is best achieved through effective, natural products rather than synthetic ones, and women have the power to choose the best for their skin.The makeup line will include lipsticks, foundations, blushes, mascara, liner and shadows, and items will range at an affordable price point between $9 to $17, and none of them contain parabens or petroleum. According to Burt’s Bees website most of the natural ingredients come from red raspberry oil, shea butter, jojoba oil, beeswax, bamboo oil, and meadowfoam see oil.
The website also contains makeup looks, swatches, an online shop and more information on the products: http://www.burtsbees.com/shop/makeup/
See the campaign video below: